MA Marketing Communications course will offer students the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, students will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. Students will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment, and digital storytelling.
This new program comprises of an innovative curriculum that is balanced in terms of academic rigor and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.
MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA), recognition from the Chartered Institution of Public Relations and Chartered Institute of Marketing Graduate Gateway.
Entry requirement: IELTS (Academic) 6.0 with minimum 6.0 in each component.
Intake: January 2020
Duration: 16 months